What is in it for them? The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< B. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. This feature can facilitate abuse of the system. They have access to the officials. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Once your campaign is implemented, the last step is to determine its success. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Watching the background. News releases should provide accurate, factual information that is attributed to its source. The news release should use the inverted pyramid as illustrated below. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Treat all media fairlydo not play favorites with reporters. D. has become ever more complex as the challenge of delivering messages has evolved. C. Monitors costs related to the incident, and provides . Switchboard: (301) 447-1000 Announce events of interest to your community or share information about an incident. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. This process includes: Your goal statement expresses what you hope to achieve through your campaign. C. is presented as a bad example of public information management. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Even a few minutes of practice can make a big difference. Time is a crucial element in any public awareness campaign. Consider your resources and your role in ICS. With passive voice, the subject is thereceiverof the action. The 8-Step Communication Model includes:A. Assess the current situation B. A Federal structure designed for large-scale, multijurisdictional incidents B. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. . Email can be used to get people: In order for email to work, you need to have a good email distribution list. PIOs need to have a thorough understanding of the communities they serve. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Sit on your coat tail to keep your jacket from riding up. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. More than 70% of the illnesses, hospitalizations and deaths are guys. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media endstream endobj 495 0 obj <. Chris Mrela wrote a dynamite report on this a couple of years ago. The media area is a place where media congregate to help enhance the flow of information. C. is a failed theory and should not be used by modern public information officers. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Serves as a press secretary for the Agency Executive or Senior Official during the incident. NIMS Description of the PIOs Responsibilities. Construct and deliver an appropriate crisis and emergency risk message. Students also learn message development and . All of the above, 23. Wear your uniform or neat, conservative attire if not in uniform. Contact commercial vendors to identify contacts and the process for news releases. 3. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. All goals should have a target date for completion. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Many different social media monitoring tools are available. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. What are priorities within your organization? Always connect with the Incident Commander before making any statement to the media. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Many Web sites include a blog as part of the site. Public information entails the processes and systems that enable effective communications with various target audiences. Keep the subject and verb close together. It provides a framework for people from multiple agencies to work well together B. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. These people are your target audience. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. 1928 0 obj <> endobj It can be taken alone or before Basic Public Information Officer Training (G290). Communication with internal agency personnel is A. not a role undertaken by a PIO. You cantand dont expect them to stay there all of the time. Include information on evolving media contacts, instructions, and resources. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. They knew that they werent being led down another road, that they were hearing things unfiltered. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Social marketing is the use of commercial marketing principles to: A. C. will transfer to a planning position if no media covers an incident. Resident/Non-Resident, Trainer Program, etc. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Select the right media to reach the target audience. Creates a positive impression of your organization. %%EOF The Incident Command System is a fundamental element of emergency management. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Possess and enhance certain qualities and skills that make an effective PIO. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Final Exam for: IS-29.a: Public Information Officer. They can be timelesslike encouraging children to be active. T;)D2Dt `NY"`~XH@P ` Supporting information can be described as: A. 17. 1. D. seek media release approval from the Communication Unit Leader., 24. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Be accessible and return calls and emails promptly. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Access to the scene for information and images. . Demonstrate that you are in the knowB. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Evaluate the effectiveness of your campaign. Campaigns that combine a mix of media are more likely to be effective in influencing people. Your media list should be current, complete, and tailored to your organization. Tools to enhance the flow of public information are housed. Once again, we see a fire threatening our citizens and their homes. Take a zombie apocalypse for example. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. It was absolutely the very best thing we could have done. Email. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Social Media: Preparedness 101: Zombie Apocalypse. The Governor declared the emergency following a similar declaration by Liberty County. The most popular social networking sites have groups, which offer chat boards for members. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Are there warnings or other critical messages to be communicated to the public? Better yet is the number of people who call and request preparedness kits! The Public Information Officer may also perform a key public information-monitoring role. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Please note that the is program now requires a fema sid to be used instead of your ssn. Describe how to develop and execute a public awareness campaign. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. A goal that makes you stretch is good. Demonstrating an understanding of media needs and operations. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you.
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