Here, discover some milestones that shaped and transformed Boy Smells to become the brand and business it is today. The Boy Smells Cologne de Parfum fragrances are now available for $98 on the Boy Smells site and in select retailers. Limit the Use of My Sensitive Personal Information. Its primary notes are of redwood cedara warm and sensual scent that is rooted in nature. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California. Sunny new-season standouts, Best Sellers Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. No adjustments to Opinions expressed by Forbes Contributors are their own. Through this collaboration, the pair developed a limited-edition scent that speaks truth to her lyrics. Please tell us a little bit about Boy Smells and how it started? You can now buy a fraction of a house. It was undoubtedly my favorite fragrance of 2021, and it's a top contender on my best of 2022 listand we're just getting started. What we love about limits is the ability to shatter them, said Duplantis. All rights reserved. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California. BE AGENTS OF CHANGE Boy Smells is deeply committed to social and ethical responsibility. Something as simple as a candle scent has the potential to reflect the complexity of identity, and we didnt see that celebrated in the fragrance industry, so we created Boy Smells to fill it. Its first retailers were ByGeorge in Austin, Texas; Forty Five Ten in Dallas; and Lisa Says Gah Inc. in San Francisco, along with a few local L.A. stores, including Little Tokyo-based Poketo.We started carrying Boy Smells when they first launched. Each candle also has a braided cotton wick, which prevents any lingering smoke when you trim it correctly. Our favorite coordinated 'fits, The Shoes of Spring Promotion may be suspended or terminated at any time. Co-Founder, Conspiracy of Love, and Good is the New Cool. St. Al Scented Candle. For items purchased between 10/15/22 and 12/31/22, you have until 1/15/23 to make a return with free return shipping and receive a full refund. Your are successfully subscribed for email notifications. You can also contribute via. In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. It was something we did because we had to, Vincent Onorati says. Sensuous, accessible and bright, Boy Smells products elevate your intimate world. Get help with questions, orders or returns. With the goal to inspire everyone to truly love and accept their identities, the company also added a non-binary intimate apparel line, the Unmentionables, to its collection. Still, WORD sales look to be down between 30 and 50 percent year over year. Boy Smells candles are known to smell delicious, with full-bodied scents like cinderose and cedar stack. "We believe people can find limitless power in exploring, embracing and celebrating the full spectrum of their identity. The program assumes both digital literacy and technological access but doesnt guarantee them. Boy Smells is currently carried in over 750 retail locations (300 in the US alone), across 35 countries on 6 continents. By combing the scents of the finest marijuana, suede, white musk, tulip and amber all into one glossy black glass tumbler, it's truly a candle you'll have to smell to understand. Her sales doubled during lockdown, which means shes had to shave more off her profit margins to spend money on not only marketing to retain those customers but also on product development, production, logistics, and inventory management. What started as experimental candle-making in a Los Angeles kitchen has evolved into a world-coveted range of olfactory offerings that are so much more than their intriguing scents and effortlessly chic vessels. After launching in 2016, Boy Smells has created a well-known name for itself in the candle market, and its easy to see why. As a small business with low order volume, the issue is, can your margins sustain it?. Instead, the earthy scent of cannabis is complemented by white musk, tulip, suede, and amber. We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasnt overtly targeted to one gender, says co-founder, Matthew Herman. Crystal-covered styles, Pearls As a result, customers are more apt to actually burn its products frequently, then buy them again, rather than displaying them as static status symbols, according to Herman. We donate to a variety of charitable organizations that reflect our inclusive values, most notably with our yearly collaboration with The Trevor Project. Skin, shave, hair & fragrance upgrades, The Spring Refresh Discount code found, it will be applied at checkout. Boy Smells Headquarters 1202 Venice Blvd Los Angeles, California90006 Driving Directions Boy Smells Summary ABOUT Overview Boy Smells was founded in 2017. He says the fragrances are great not only for mixing with each other, but also other scents already in your personal collection. You can purchase the Boy Smells Bare Pouch Front Trunk for $25. Her store runs on Shopify, and a fulfillment partner is responsible for all shipping and logistics for a monthly fee. Discount code cannot be combined with the offers applied to the cart. The Boy Smells Blush Pouch Front Trunk is another pair of incredibly soft boxer briefs that offer a shorter-than-traditional leg. Kush, which contains no actual THC or CBD, is a blend of pot, suede, white musk and tulip. Code On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. ANOTHER RETAIL MILESTONE. This candle necessity features a slick all-black design and a subtle logo embossed onto the arms. I lost so much work during Covid that Ive been able to focus on Tetra, and like everyone else Im not spending very much money. Find your perfect finishing touch. As a cannabis-related company, Khemsurov cant run ads on Facebook or Instagram, though shes sent product to photographers to create original smoking-related content for Tetras social media accounts. Youre not seeing a lot of other candle brands talking about dismantling gender norms., 11150 Santa Monica Boulevard, Suite 350 As Ive grown and matured, Ive discovered that painting with all the colors in my paint box has been both freeing and a great power source. Boy Smells Fantome Votive Set $68.00. "It is the perfect time to find new scents that reflect you are in this moment. At the end of 2019, they decided to prioritize direct-to-consumer sales. Everyone I talk to is surprised by how well retail has bounced back, says Herman. GENDERFUL Above Genderless Google Pay. These soft briefs feature a comfy mid-rise waist and a sturdy elastic waistband to hold everything in place. A graduate of Fordham University with a degree in Journalism, Alyssa was previously a . When the brand officially launched in January 2016, Boy Smells offered six gender-non-specific scented candles on its official website. "Simultaneously honing the masculine and feminine power with us is more about gender-multidimentionality rather than just being genderless," he explains to Byrdie. Boy Smells Lanai Candle $32.00 Buy Now Another scent that boggles and almost intoxicates our brains is Boy Smell's Kush scented candle, for obvious reasons. It amounts to an ad for a suite of integrated marketing tools for merchants on Instagram, a platform that Ive personally come to rely on for my own small business. Your email address will not be published. But, we were starting to engage in fashion, home, and scent in ways that broke from traditional gender norms. Boy Smells is currently carried in over 750 retail locations (300 in the US alone), across 35 countries on 6 continents. Theyve sold well for us, and I like how theyre always changing their scents and packaging, it brings new freshness.Within two and a half years, Herman and Kien had each quit their day jobs in fashion to focus on Boy Smells full time (Herman had worked at Nasty Gal, whose company culture inspired him to have a side hustle in the first place). Rose Load, as its name would suggest, is a lush "shower of spiced roses" that feels like pure romance. $38.00 Current Price $38.00 (35) Free Delivery. Agenda-setting intelligence, analysis and advice for the global fashion community. A unique and contrasting duality that represents two sides to every story. Shop. Boy Smells' Fantme Collection. Gourmet, monogrammed or personalized items also cannot be returned or exchanged. We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). Please ensure the cart meets the requirements to apply this discount code. #ismellbs #hypernature #unlockyourpower (So, you wont have to worry about accidentally feeling a buzz after lighting it.). Boy Smells suggests harnessing power from wherever you find it. Packaged in pink and conceived beyond the gender binary, our full bodied fragrances and intimate apparel make loving your identity a daily ritual. Save Up to 25% Off Your Purchase | Use Code SAVE23SF |, Create an account and get 10% off your next purchase with code ACCOUNTSF |, Enter for a Chance to Win a $1,500 Gift Card |, Sign Up for Saks Text Alerts | Text SAKS5 to 75283 |, Hover or tab to the cart icon to launch the mini cart, By voluntarily opting in to Saks Fifth Avenue Waitlist text alerts and/or Waitlist email alerts, in addition to hearing about your Waitlist item, you agree to receive one automated marketing text message to the phone number provided above inviting you to join Saks Fifth Avenue mobile marketing alerts. 53 talking about this. Spend $1200, Get $300. You must be logged into your Limiting fragrance to gender is silly, which is why Boy Smells invented products that are fluid and inclusive. Feel free to express yourself in this calming rosy hue. $30.00 - $98.00. Wide range of uniquely scented candles and cologne de parfums, The brand uses all-natural ingredients to formulate its wax, All products are paraben and sulfate-free, Return fees are the customers responsibility, Customer reports of weak scents and short burn times. ", Moodeaux Founder Brianna Arps Says This Fragrance Is the Scent Soundtrack of Her Life, Divya Gugnani Wants to Reimagine the World of Luxury Fragrance, 9 Aromatic Fragrances That'll Make You Crave a Pumpkin Spice Latte, Aftershave vs. Cologne: The Byrdie Boy Guide to Finding Your Scent, Exclusive: Boy Smells Launches in Sephora With New Fine Fragrance Woodphoria, The Latest Collection From Boy Smells Celebrates Pride and Radical Self-Liberation, The 16 Best Perfumes Worn By Celebs of 2023, Le Labo Just Launched Shampoo and Conditioner in Their Most Popular Scents, Phlurs Tangerine Boy is Striking, Unapologetic, and RiskyI Think Its Genius, The October Beauty Launches That Need to Be on Your Radar, The 13 Best Victoria's Secret Perfumes of 2023. Offer valid at saks.com only (excludes Saks Fifth Avenue stores, Saks OFF 5TH stores and saksoff5th.com). Support our mission, and make a gift today. The company will be sure to subtract the amount you owe from your merchandise refund. A full size chart is available on the companys website. Genderful Fine Fragrance Is Now On The Go. BoF Careers provides essential industry insights for beauty professionals this month, featuring roles from H&M Beauty, Dr. Barbara Sturm and Chalhoub Group. No cannabis smell at all. This journey is supported by the products we use every day. Whatever youre getting dressed for - your CEO drag, yoga drag, party drag - you should start with the things that make you feel like your truest self. Saks' return policy still applies to items returned under this offer. Boy Smells employs 12 people, and inaddition to more than a dozen candle offerings, has expanded its product lines to include underwear and wearable fragrances that it calls cologne de parfum.The scents of its candles, which are packaged in sleek, light pink boxes, are woodsy and floral and often contain an unexpected note. Woodphoria by Boy Smells is a Woody fragrance for women and men. Additionally, they reevaluated their brand platform and identified their key values, centering them on the LGBTQIA community, identity and equity, then amplified those values in the companys marketing materials and campaigns. She said it had this masculine and yummy scent that wafted through her home! Boy Smells' CEO, David Duplantis, currently has an approval rating of 50%. Unfortunately, at the time of this Boy Smells candles review, we didnt find any active promotions and discounts. Aziz: I love it! THE NEW SELF-DEFINING SELF-CARE Conceived beyond the binary by mixing traditionally masculine and feminine scent notes together, Boy Smells elevates your self-care routine into rituals of self exploration. Highly spirited, full bodied scents and intimate wear for the genderful. What surprised us was the immediate response; people resonated with the playful tease between gender and scent. The Boy Smells Blush Pouch Front Trunk is available for $25. Editors' Pick. I wish it had a longer burn time for the cost but I will be repurchasing!, But, on the other hand, another customer wasnt satisfied with how subtle the cannabis scent is: SO disappointed with this candle! Herman: We coined the term genderful as a mark of inclusion, acknowledging that ones full spectrum self is unique to the individual. The really hard part during Covid was that so many businesses moved online, so I had to decide where the cutoff point was [with wholesale accounts]. Offer not valid on Rush, Next Business Day or Saturday delivery orders. MATTHEW AND DAVID STARTED EXPERIMENTING WITH CANDLES IN THE KITCHEN. 2023 PitchBook. At first, Herman said, they bought ingredients off the internet and mixed them themselves. The partners, including Etsy, Square, Shopify, and Clearbanc, offer perks such no fees (up to a certain amount), a free 90-day trial, and free listing credits, among others. As quarantine measures were relaxed, WORD diversified its offerings by creating mystery boxes and care packages: greeting-card bundles pegged to Mothers Day, sock bundles because no one is leaving the house.. Though there were some customers concerned about the strength and burn time of the companys candles, such comments were very rare. Something went wrong. Required fields are marked *, This field is required The Boy Smells collection is made and designed in Pico-Union, Los Angeles. Your go-to destination for all things fashion, beauty and lifestyle at Nordstrom. This Boy Smells review will now introduce you to some of the brands bestsellers so that you can get a taste of its popular scents. This journey is supported by the products we use every day. How consumers align themself with brands can be an extension of their principles. Thats worse. Machine automation doesnt free Khemsurov from labor so much as it creates new kinds of work for her to focus on so that she can achieve scale. This is a new fragrance. Suede Pony, my personal favorite in the collection partly because of the brilliant name, is listed as a brazen expression of brushed leather, hazelnut and violet and it is brazen indeedwhen I first smelled it, I actually said, "Oh my god," aloud in my empty apartment. One user gave a well-depicted analysis of the brand, arguing that its candles are more for people who enjoy sweet scents: They are pretty sweet smelling candles, if you arent into that, then Id try another brand! The quality was pretty great for both and had a strong throw when burning. With this brand, Boy Smells boy cologne versus girl perfume doesnt exist. The installment is launching with five fragrances (the same amount of candles the brand started with back in 2016). Website www.boysmells.com Ownership Status Privately Held (backing) Financing Status Venture Capital-Backed Primary Industry Other Consumer Durables Other Industries Specialty Retail Other Apparel Primary Office 1202 Venice Boulevard Los Angeles, CA 90006 United States Want detailed data on 3M+ companies? Courtesy of Boy Smells. Violet Ends, a "vibrant violet in a storm of smoked papyrus and tobacco leaves . Its web sales surged by 1,000% in 2020 and account for 75% of the companys revenue. Out of the Boy Smells scented smells, the Kush candle seems to be the most popular. Boy Smells Cowboy Kush Candle $38.00. In 2016, we ditched our day jobs in pursuit of our passion: Boy Smells, a company that speaks directly to expanding gender expressions in fragrance. Sold in higher-end stores like Nordstrom, Shopbop, and Farfetch, these candles are attainable for many to enjoy. You can purchase the Boy Smells variety packs for $172 or four interest-free payments of $43 with Afterpay. You can always sign up for the brands newsletter via email to keep tabs on any upcoming promotions. In my youth, Id subdued my feminine side. Featuring a rating of 4.5/5 stars out of 190 reviews on Amazon, customers love how unique and long-lasting this fragrance is. Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. Their website, a makeshift storefront hosted on Squarespace, badly needed updating. BOYSMELLS.COM GOES LIVE AND LAUNCHES WITH SIX CANDLES TO START WITH KUSH, ASH, CEDAR STACK, GARDENER, PRUNUS AND NOW RETIRED, MSSR. Take a quiz to get expert recommendations. Even people in my family, they dont buy books there but they get all this other stuff. The way we label our underwear allows for the purchaser to decide how they relate to the product, we dont dictate that. Afdhel Aziz: Matthew, welcome. There was a lot of goodwill in those first few months. Regardless of the point in your journey, wearing Unmentionables is about comfort and confidence. For returns initiated after 14 days, a $9.95 return shipping charge will be deducted from your refund. Hand poured in Los Angeles, Boy Smells candles are a proprietary blend of beeswax and coconut oil; beautiful and rich-burning. Both moves are aimed at fulfilling the labels ambitions to become a larger-scale lifestyle brand based on what the brand refers to as genderfulness, or, the refuting of outdated gender expectations. View designer exclusions Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. This Boy Smells candles review thought it was essential to note that customers are responsible for original shipping charges, duties and taxes, custom charges, and any return charges. $38.00 Current Price $38.00 (17) Free Delivery. Insight into the fast-evolving beauty business and lessons for the future of fashion. Hypernature defines Boy Smells aesthetic as much as its core philosophy to conceive and develop products, always combining the best of mother nature with the most radical innovations in science and technology. Founded 14 years ago by Christine Onorati, the stores day-to-day operations were being handled by her husband, Vincent Onorati, when Covid-19 struck. The now-10-person company invested in a planner and a CFO, launched a new collection in September, and remains structured for further growth in 2021. Theres this insistence to lump Amazon and bookstores, he says. It feels like the lining of a gentlemans suit on the inside of your nose and like the side of someone you loves neck. The brand is widely recognized for its unisex candles that treat your eyes and nose with stunning tumblers and unique fragrances. You have P.F. This website uses JavaScript to apply discounts. These candles are sulfate-free, paraben-free, and phthalate-free, so you can luxuriate in self-care without worrying about toxic chemicals. Boy Smells Ash Candle $38.00. Boy Smells Hinoki Fantme $98.00 Shop The 13 Best Winter Fragrances on the Market Right Now THE FORAY INTO SKIN AND FRAGRANCE CONTINUES WITH HAND WASH AND HAND LOTION. The company was a finalist in The Fragrance Foundation 2021 Awards and has been featured in publications like The New York Times, Vogue, Nylon, The Strategist, The Business of Fashion, HighSnobiety, Coveteur, The Cut, and Forbes. Message and data rates may apply. Both familiar and unexpected. The name Boy Smells came to us as the perfect juxtaposition to our signature pink packaging, teasing that the candle youd find inside would definitely defy norms. Gender and identity are no longer static. Boy Smells, the candle, fragrance and underwear label thats gained attention for its non-gendered approach to scent and collaborations with the likes of Kacey Musgraves, is debuting its first physical retail experiment, a Los Angeles pop-up that opens on Nov. 4 and runs through Jan. 7, 2022. We accept returns via mail or in store. Any orders under $48 will be charged an $8 shipping fee. Aziz: Please tell us about the word genderful and what it means to you? From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. Well take a look at its mission, products, customer ratings, promotions, and more, so you can decide if its trendy candles are worth the buy. INFLUENTIAL RETAILERS LIKE FORTYFIVE TEN IN DALLAS (PICTURED), TENOVERSIX IN WEST HOLLYWOOD, AND BYGEORGE IN AUSTIN PICK UP THE COLLECTION. Herman: We view candles and underwear as objects you intimately relate to, integral to ones personal care routine. Violet Ends, a "vibrant violet in a storm of smoked papyrus and tobacco leaves" is the scent equivalent of a movie scene in which the protagonist realizes their worth and walks away from their toxic ex. Our top performance labels. Her work has appeared in Nylon, Bustle, Avenue, BuzzFeed, Tab Media, Austin Monthly, The Current, and more. Not sure why all the hype with this candle and why the expensive price tag. If I get three people and one person buys something, thats one person I didnt have yesterday. Polyamberous combines cardamom with geranium, tobacco flower and pistachio. On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. Discount code cannot be combined with the offers applied to the cart. Heading up the pack is La Flor de la Virgen, my other top scent in this range. What you see in the mirror should be your ideal of beauty. But he recognises a need to pursue additional funding while there are opportunities and the brand is hot. Finally, what advice do you have for brands on how to approach this whole topic of being genderful with Gen-Z? Restrictions may apply or the cart may not contain the correct items to use this discount. The affordability of the brands well-known candles is a plus, especially for a 50-hour burn time and teetering on the tier of luxury. Boy Smells candles are all developed and designed in Pico Union, Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax blend. For more details, review our Terms of Use and. Sleek, statement-making essentials, The Grooming Shop So, are Boy Smells candles good? Worship the hot California sun and kneel to forest nymphs in psychedelic, old-growth woodsall at the same time. What was so surprising to us, and I should have seen this coming, it was an instant hit with so many of our girlfriends (who) were wearing Tuscan Leather by Tom Ford or Santal from Le Labo, and those are all very masculine scents. Brandon would model designer pieces in the couples living room, and shoppers would claim their favorites via direct message; the shopping has since migrated to the website via swipe-up functionality. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. The brand launched a fragrance collection in March 2021. The result? Classic jewelry to wear now & forever, Marc Jacobs Fragrance (32) Gifts (19) Mini Size (7) Related Content: When first lighted, youll be greeted by the stunning floral scents of rose, orange blossom, and jasmine. here. "We are mixes of parallel but often conflicting ideas, layers of tastes and wants, what we call personal mixology," Herman tells us. Bookshop.org, which launched at the beginning of lockdown, helped independent booksellers most as an Amazon alternative for affiliate-link revenue. 64. Boy Smells The biggest collection of Boy Smells candles in the UK. He expects Boy Smells will do so in the next 12 months. This website uses JavaScript to apply discounts. We will send you a notification as soon as this product is available again. The Boy Smells Lilac front brief underwear is one of the many vibrant pieces in the Unmentionables collection. and saksoff5th.com). "We will for sure be entering a new reality as new people, changed and evolved by the past year," Herman says. While other home fragrance brands are catered mostly to women, this company decided to do things differently. Upgraded party favorites, Sparkly Standouts Its just a lot of work that wasnt part of our schedule before. The pandemic, in essence, transformed the couples business model from brick-and-mortar retail into that of a social media influencer. Customers can purchase products directly from BoySmells.com. 1-32 of 32 Results. Each component of our packaging is fully recyclable, using only soy-based ink and FSC (Forest Stewardship Council) certified papers. Enjoy Free Shipping On U.S. Orders Over $75, Unmentionables Buy 3, Get 20% Off, Buy 5, Get 30% Off. Boy Smells candles are all developed and designed in Los Angeles with fragrance and natural oils, and proprietary all-natural coconut wax and beeswax blend. Aziz: Thank you for sharing that. Scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in pretty bouquets. HINOKI FANTME DEBUTS AND BECOMES AN IMMEDIATE HIT. Boy Smells Cologne de Parfum Exploratory Set $20.00. We will take $100 off your $400 purchase, $200 off your $800 purchase, or $300 off your purchase of $1200 or more now through March 5, 2023 at 11:59pm (ET).
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